Mobile coupons and traditional marketing
From Finland a smart idea that integrates traditional and mobile marketing: you buy Flora Margarine (Unilever brand), you collect ten packages, you mail them to a “snail mail” address. Then you receive...
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The paper advergame
I’m a big fan of print campaigns that get interactive above and beyond QR codes. The “paper” advergame is traditional innovative idea by DDB Helskinki to promote mobile operator Sonera, who has been...
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